Nuffield Hospital   To help Nuffield create new cosmetic surgery and weight loss surgery brands, we undertook a full branding exercise, including brand identity, CMS website, creative advertising, signage and supporting marketing material.

Nuffield Hospital was established in 1957 and has been providing high quality healthcare services to local communities ever since. The North Staffordshire Hospital has a growing number of private cosmetic surgery clients and approached us with a view to building a new customer-facing brand for this area of treatment.

Following the successful launch of the Imagelift brand for cosmetic surgery at Nuffield Hospital (see below), we were asked by a leading laparoscopic surgeon to promote the weightloss surgery services that the Hospital offers.

Obesity is becoming a widespread issue in the UK. If you have a BMI of over 35kg/m2, surgery is the only proven way to achieve significant weight loss.

Intended to follow a similar house style as the Imagelift cosmetic surgery brand, we developed the new corporate identity for Weight Loss Surgery UK and carried this through to a printed brochure, display material and combined a content management system with web design that gave the team full control to update the website with the latest news in this fast developing area. The site was launched in December and can be viewed at www.weightlosssurgery-uk.com.

For the earlier Imagelif project, we undertook a full branding exercise, including market research and generating the name for the brand, designing and developing the Corporate ID, creative advertising, signage and supporting marketing material.

The Imagelift website - www.imageliftsurgery.co.uk - is the centre piece of their marketing activity and features information for the numerous procedures offered, customer testimonials, latest news, open evening information, brochure request/download and an interactive Google Map.

The Absolute CMS powers the website and allows Nuffield’s marketing team to quickly and easily update the site by adding latest news, events and new procedures.