Personna International is the number one private label manufacturer and distributor for 'wet shaving' razors and blades globally, operating in 25 different countries. Alongside the core private label business, Personna also targets smaller accounts and distribution channels with its own Personna branded offering.
According to research the products have 0.2 seconds to identify themselves to consumers, so the main aim is to create a product that immediately stands out as a recognisable, quality brand. Although Personna branded products are price pointed below that of the market leaders, they should provide the same look of quality and sophistication as the other more expensive brands, leaving the consumer to make their decision based on price.
Absolute are currently undertaking a rebrand of Personna's product range to give them the ability to compete in this cut throat market!
