This free seminar will give you all the information you need to ensure your site is accessible and optimised for the latest mobile devices such as Apple's iPhone and Android phones, enabling you to make the right decisions for your businesses online strategy.

Typically 15% of people who view to our clients' websites are accessing the site via a smartphone and this number is growing every month. By 2014, experts predict this way of viewing websites will outnumber people using a traditional PC. Furthermore, users of smartphones tend to have a substantially lower bounce rate when viewing mobile sites compared to viewing a traditional sites. This is especially true for e-commerce websites, which are very tricky to navigate.

Using case studies for Balfour Beatty and Nottingham's tram network (NET), our Digital Services Director, James Bird, will cover all aspects of mobile web technology and how you can take advantage of this growing trend to give your users an engaging and highly usable experience whatever device they're using.

• Should you invest in an app for your business or is a mobile optimised site the way to go?
• How can you harness GPS location services on your website?
• Should you adopt a 'responsive' or bespoke design solution?

By the end of this free seminar, you'll have an understanding of the following:

• Statistics and trends
• Using Google Analytics to find out the proportion of mobile users using your site
• Discover which mobile solution is best for you
• Apps vs mobile websites

We've been running free seminars at Absolute for the last three years and we've received great feedback. We're expecting this seminar to be very popular so do book early to avoid disappointment.

"I just wanted to say thank you so much for the seminar last night. It was very well prepared and very informative. I learnt so much, everything was explained brilliantly and really clear!"

Business Development and Marketing Coordinator
NCCL & Galleries of Justice Museum