Microsites

The University of Nottingham wanted to further promote their services as a high quality and versatile wedding venue. Rather than adding this as a section of their existing website, we recommended a microsite, which could be devoted to wedding venue information and concentrate on the specific requirements of this marketplace.

The new site was promoted via successful SEO and pay-per-click campaigns and has proved a highly effective method of generating enquiries.

We produce an annual desk calendar for e.surv, the national internet-based chartered surveyor. As a way to engage with their customers, we suggested something new for their 2008 calendar. With the Beijing Olympics fast approaching, we proposed a Question of Sport style quiz, where customers were required to visit a microsite to check their answers.

To encourage customers to revisit the site, only one mystery sports person was revealed each month.

We were asked to produce a microsite for Nottinghamshire County Council to help them fill three high-profile director postions. The design is based on the creative concept conceived for the associated recruitment advert, which we also produced.

Following the success of their wedding venue microsite, the Universty of Nottingham commissioned us to produce a similar site promoting the venue as a Christmas party destination, focusing on the advantage of being able to offer companies a large-scale event.

As with the wedding venue site, SEO and pay-per-click were used to promote the site, along wth an HTML email marketing campaign and heavy promotion within the main website.