News

Announcing the new web design for the East Midlands Improvement & Efficiency Partnership (EM IEP). The website contains hundreds of publications, news articles, case studies and general information on their programmes and services, providing a central resource for 46 councils and five fire and rescue authorities across the East Midlands region.

Our Digital Services Director, James Bird, yesterday attended this year's Online Marketing Show at Olympia in London. "Attending these events on a regular basis is a great way to keep up to date with the latest search engine optimisation techniques," said James. "It's also a great opportunity to meet with other SEO practitioners and pick up new ideas to help our clients achieve their desired results on the search engines while ensuring a great web design." 

The show was organised by Marketing Week and featured seminars on topics ranging from link building to social media marketing tips and how to maximise the SEO aspects of your web design.

Over the next few weeks, we'll be passing on lots of the insights from the conference to our clients. If you'd like to meet with us to see how we can help get your site on page one of Google for your chosen keywords, please get in touch. 

We're proud to announce Absolute have been selected to produce this year's student recruitment campaign for Castle College Nottingham.

In addition to the College's marketing team and executive, the designs were reviewed by a panel of existing students to ensure their appeal and relevance to the target market. As with previous campaigns our concepts were all in the top two choices of all respondents, with the chosen design being universally selected as the best option.

The magazine style prospectus is a new approach and develops the design theme we have established with previous prospectuses. The concept will be applied to advertising, external banners, bus sides, newsletters and website design.

This success brings the number of prospectuses we have produced for Castle College to eight over the past three years, since it became one of Nottingham's largest Colleges. Challenging both our creative and project management skills, we have produced a total of 574 pages and 131,250 copies.

I am sure that everyone who has a website on page 1 for a competative keyword will have experienced the Google Dance. The term Google Dance is used when your website randomly drops several places or pages for a selected key term. This drop can happen for several reasons.

The main reason for this is because Googles data centers don't recieve new cached information at the same time, so while all the data centers are being updated with the most up to date information, there is known to be some serious fluctuation in Googles results.

Take our keyword 'Web Design Nottingham', we have continuously been in the top 4 positions over the past year, however all of a sudden we have dropped to position 11. We are going to look to rectify this using link building and refreshing the content on the homepage for the next Google cache. Another key factor to note is that all the other keywords we target have not been affected by the Google Dance. Eg. ‘Web Design in Nottingham', ‘Website Design Nottingham' are still at position 1 and 2 respectively.

Click here to see more seo case studies

Forging a formidable business reputation - Rob Brown's inspirational seminar took place at Absolute on March 23rd and was organised by Peopleshare as a way of engaging with their customer base.

One of the region's most renowned speakers, Rob Brown was able to bring the topic of business reputation to life and also give a preview of his new book in which he encourages business to identify their unique attributes and use these as a way to gain competitive advantage.

In the current financial climate, it can be tempting to try to compete on price alone and compromise your quality and service to secure new business. Rob's practical advice and motivating presentation style encouraged delegates to compete on value instead, and consider how their personal brand reflects on their commercial and personal success.

We were delighted to be featured several times in the presentation as an example of a business with a strong online reputation and as a case study for a brand that is positioned as one of the premier web design and development agencies in the East Midlands.

If you would like to be invited to a future seminar please click here.

In conjunction with the seminar, we are offering a free website audit intended to ensure your online reputation is working as hard as it should be to convert enquires. If you are interested in finding out more, click here.

Absolute have recently won a new branding and website design account with Ellis Jones Recruitment, an independent agency specialising in the search and selection of financial, accounting and estate agency roles in the East Midlands.
 
Using our extensive knowledge and web development experience within the recruitment industry, we're able to provide Ellis Jones with a website solution that not only looks professional, but also has added functionality to support many of the processes within the business, including allowing candidates to view and apply for jobs online. The website includes a content managed recruitment system, which enables them to add new vacancies and update general page content throughout the site - a perfect way to encourage successful organic listings on Google!
 
As one of the most competitive sectors within the recruitment industry, our brief was simple - to create a professional website supported by a striking brand that promotes Ellis Jones effectively within their market place, giving both clients and candidates the reassurance that their recruitment needs are with the right people.

Having attended our recent seminar on ‘The Art of Selling', the Directors at Peopleshare wanted to find out how Absolute web design Nottingham could help with their online marketing campaign.

Our brief was to develop a functional website design that delivered the brand personality while making it easier for the marketing team to implement web marketing strategies and improve SEO ranking for selected keywords and phrases.

Based in Nottingham, Peopleshare provide a management consultancy service normally found within larger businesses and, having recently taken part in emda's High Growth Programme, they wanted to ensure the positioning of the business reflected the reality of its business offering.

The CMS website design we have developed clearly reflects the business's core services and, with our newsletter module, the marketing team can harvest news stories from their website to instantly populate an email newsletter for broadcast to their database. Moreover, keeping the news section updated means Google will revisit their website more often so that any new content can be rapidly indexed.

It's always great to get an enthusiastic response...

"I just want to say we are absolutely bowled over with the design you have come up with for us... It's been a breath of fresh air to work with a company who totally nailed exactly what we wanted - the very first time, and came up with so many ideas of how to make our site work better for us. You have also responded incredibly quickly to the brief (and) unlike other web designers you recognised that the website needs to be about US and not about what the designer wants it to be, and that the commercial purpose and relevance to our business model was the priority."

Director - Peopleshare

For the fourth consecutive year Absolute has been chosen to produce the prestigious Castle College University Level Courses Guide. The 76 page document enables potential students to find out what's on offer at the College and explain the additional support services available to them.

Following on from the Further Education Prospectus produced earlier in 2009, our success came from really challenging the brief and pushing the brand even further. We were delighted to win the three way pitch with what we feel are some of our most creative designs for this exciting sector.