Our Digital Services Manager, James Bird, was in London yesterday for the annual Online Marketing Masterclasses event, organised by Econsultancy. This industry event was attended by marketing professionals from the likes of Tesco, Marks & Spencer, The Guardian, Virgin Atlantic and John Lewis.

The day was split into three sections: Acquire, Convert and Retain & Grow, with speakers from The Telegraph, BSkyB, Dell, The Carphone Warehouse and others sharing their experiences of search engine optimisation (SEO), social networking and ecommerce.

As well as being a great opportunity to share experiences and ideas with likeminded professionals and do a spot of networking, it was reassuring to hear industry experts at such a high level advocating practices and approaches that we employ on web marketing projects for our clients.

We are planning on distilling much of what was covered to present in a future seminar. In the meantime, if you would like to discuss your online marketing and how we can help, get in touch.