As the incumbent branding and web design agency for Nottingham Conferences, the University of Nottingham's Conferencing and Events arm, we were recently asked to help with their 25th Anniversary Logo Competition.

Competition entry was extended to three local primary schools and was won by 'Keith's Team' from Whitegate Primary School in Clifton. The five children from the winning team were invited to Absolute, to see their idea being given a professional 'make-over' in order to be used on the Nottingham Conferences website and other forthcoming promotional materials.

We thought the design was great and the ideas within it showed great potential. We were especially impressed by their use of the brand colours and the fact that the kids had made a visual link between the typography and the shape of the EMCC building. Although we have tidied the logo up so that it can be used within the web design, the main elements remain. Keith's team understood what we had done, showed great interest in the professional process and were pleased with the end result.