I am sure that everyone who has a website on page 1 for a competative keyword will have experienced the Google Dance. The term Google Dance is used when your website randomly drops several places or pages for a selected key term. This drop can happen for several reasons.

The main reason for this is because Googles data centers don't recieve new cached information at the same time, so while all the data centers are being updated with the most up to date information, there is known to be some serious fluctuation in Googles results.

Take our keyword 'Web Design Nottingham', we have continuously been in the top 4 positions over the past year, however all of a sudden we have dropped to position 11. We are going to look to rectify this using link building and refreshing the content on the homepage for the next Google cache. Another key factor to note is that all the other keywords we target have not been affected by the Google Dance. Eg. ‘Web Design in Nottingham', ‘Website Design Nottingham' are still at position 1 and 2 respectively.

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