The owners of Low Energy Hand Dryers have over 20 years' experience in supplying washroom products to the trade. They saw a gap in the market created by the Dyson Airblade to supply an ergonomically designed hand drier that was able to retain the excess water rather than simply swipe excess water onto the surrounding floor. The business formed a partnership with Biodrier UK, a manufacturer of hand dryer products, to become a regional distributor of their products.

We undertook keyword research regarding high volume search terms and suggested the name LowEnergyHandDryers.co.uk. Having established the name, we then undertook a branding project to develop a high impact brand that would enable the business to add value to their product offering, ensuring they were differentiated from their box shifting competitors and more closely aligned to the architect / specifier audience they were targeting.

The resulting logo clearly positions the business and identifies their key product offering. It strongly influences the web design of their Magento e-commerce website, which is due to launch before the end of the year.