Thefamousshop.com commissioned Absolute to add a new store front to their existing Magento installation, to extend their online business into new markets without the expense of setting up a completely new e-commerce website.

The result utilizes a very powerful piece of Magento functionality: the ability to deliver multiple stores running off one central core, with each store sitting on their own domain (URL).

What this means is that their existing site, thefamoushop.com, could stay live, unaffected, whilst the new site, speedballclothing.com, was launched using the same CMS to add new products and content.  Both sites use the same connection with the bank, so to launch the second ecommerce store was much more straight-forward - no delays could be caused as there were no integration issues or admin. time required.

Additional store fronts can be as similar or as different from the initial store as required, and the beauty is that there is no limit, and reporting can be accessed for specific ‘stores’ or generically across the whole system. So, if you have a Magento based e-commerce website and you want to target new customers with new products, maybe a second (or third) Magento store front could be for you.