News

Kensington OH was formed by three leading occupational health consultants who wanted to offer expert advice to businesses without a full time Chief Medical Officer and needed help with forming strategies and solutions for problems involving health and work.

Absolute was asked to undertake a full marketing communications strategy for the new business, ranging from brand development and stationery, through to a sales brochure and a CMS driven website.

Although the website only contained five pages and a contact form, as with all of our websites, we used our own CMS to build the site. This has the advantage of being very Search Engine Optimisation compatible, allowing our clients to individually specify title pages, URL re-writing, H1 H2 H3 headers, alt tags and meta data in addition to on-page content.

Using our CMS will also allows us to cost effectively develop the website in the future, adding modules from our extensive coding library, which enables our clients to manage recruitment, update news, create questionnaires, add Google Maps integration and much more. A great example of this is our new online newsletter module, which harvests stories from a website's news section and automatically creates an online newsletter for broadcast via email. This is available to our existing CMS customers for only £500, so its not surprising that this month we have already provided three customers with this module.

We feel it is important that our customers' initial investment can be developed over the life of their business and not just discarded when the website is updated in a couple of years time.

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