Making the decision to address the issues attached to an ageing brand can be a cathartic and profitable move.

Established for over 20 years, OstoMArt are a family business providing specialist ostomy products and services to people managing a range of sensitive, personal, medical conditions.

Having developed an unrivalled reputation for a high level of service and customer care, by their own admission, their brand was somewhat lacking and no longer represented the visions and values the company now aspire to.

We were called in to review the OstoMART brand with a view to initially redeveloping the web presence and, mid-term, reviewing all product packaging and sales literature. The brief: ‘evolution, not revolution’.

What we did was to rationalize the OstoMART brand by cleaning up the typography and introducing a branding device which could, in turn, sit across all sub and associated brands.  This has meant that any investment to date will not be lost and gives us a firm platform to better develop the guidelines for the logo’s use going forward.

Work for the four required websites, which includes one full ecommerce solution, is well under way with the first site scheduled to go live within the next month.