Respect for Animals gained notoriety in the 1990s for their innovative advertising and media campaigns such as the famous David Bailey ‘Dumb Animals' poster and cinema commercial. They and have been a major force in changing the public's attitude to the use of fur in fashion.

We were approached by Respect for Animals to produce their new website in order to allow them to present their campaigns, reports and other on-line activity in a more engaging and evocative manner.

The website we designed and developed uses the Absolute Content Management System (CMS), giving them full access over all aspects of the website's content, including news, media exposure and online shop. We're looking forward to working with Respect for Animals on a comprehensive social media campaign across various channels including You Tube, Twitter and Facebook.

Working with a client of this nature allows us to showcase our creative abilities and we're grateful for the free reign we were given. We're really pleased with the resulting site and are confident it will help Respect for Animals reach an even wider audience.