August will see the launch of the latest Villa Nova Collection. Following on from our previous article covering the first stages of the Villa Nova new season creative, having colour corrected in the region of 40 images, we were eager to make a start on the design development and printing stage: developing the Villa Nova new season brochure and various other associated printed materials.

Working closely with the client, we’ve designed a small, but perfectly formed, 20 page season brochure, point of sale boards, and pattern book lithos. The first print run for the brochures was for 40, 000 copies and, as always with this exacting type of work, from the studio to the printing house, we ensured we were on hand to oversee the production process throughout.

This collection saw us move over, for the first time for this client, from handling film based photography to digital imagery. Some of us here are a little ‘old school’ when it comes to this type of thing, but the efficiencies and reduced cost of using digital photography cannot be ignored. Although, in our opinion, digital can’t (yet) reproduce the depth and information levels (and in some cases ‘romance’) created through converting an image from film, the end result here, happily, has not suffered. Having invested recently in our own FOGRA certified proofing system, has further improved the smooth running of this type of project (we’re maintaining a colour accuracy level of 1.0 which, we are told, is the highest achievable) and has meant faster passing on-press, with excellent accuracy of colour from proof to print; our proofs are scanned and referenced against the printing press, in order to ensure the colour calibration is maintained. The result is peace of mind for our customers and for the designers who work on the project, knowing the first print ‘pulls’ for colour are almost ready to run.
 
If accurate colour reproduction is important to your business, we could help improve your print results. Call Dave Ellis on 0115 953 4800 ext. 201.