We’re looking forward to developing the sales literature for the new Villa Nova fabric and wallpaper collections due out later in the Autumn. When you browse through fabric pattern books and brochures you need to be confident that the colour in the imagery is the colour of the actual material.

With the Villa Nova textile designers having spent many hours developing the designs and colour palettes in studio and, subsequently, with the fabric printers to get them to look exactly how they want them, our first job will be to take all of the new season imagery and complete a rigorous retouching process in order to ‘colour correct’ the product photography.  Why is the photography not colour accurate? Well, it’s essentially simple: the photographic process works based on an RGB light spectrum and print works via a CMYK process, mixing four pigments on paper. So, when the photographic images are converted to an electronic format for print, some of the information is, inevitably, corrupted.

Having worked with Villa Nova and Romo Fabrics now for well over 10 years, we know a thing or two about how to bring their images back to being colour accurate and ensuring this accuracy right throughout the production process.  We’ll take an image (sometimes up to 40 images per collection) and isolate each piece of fabric within it, down to the smallest detail. Each image is gradually refined, through a number of correction stages, but the process is streamlined thanks to our in-house colour proofing system, which produces print industry standard, FOGRA certified proofs. This proofing system helps us to ensure that when we go forward to print, we can clearly specify the colour benchmark on-press, to guarantee the closest possible match from proof to paper. 

Our second job? To design and create the season brochures, point of sale boards and pattern book inserts – more on which soon.