Social media has become a part of our everyday lives; no matter where you are, you can be updated through any number of devices as to what your friends are up to, where your favourite band is playing and even receive promotions from preferred retailers.  Social platforms such as Facebook and Twitter have become such powerful methods of disseminating information that it has become almost impossible to ignore their usefulness when marketing your business.

Here are a few interesting facts about Facebook:

• 750 million active users worldwide
• 30 million UK Facebook users
• 50% of active users log on to Facebook every day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook

Your clients will not be visiting your website everyday but 50% of Facebook’s users log in and use the platform on a daily basis. That is nearly 15 million UK residents that could potentially be exposed to your business with just a daily status message.

To help you get noticed and present your profile as the official page for your company, Absolute is able to design and create a bespoke page for your business and setup your Facebook so that it’s the first page presented to any customers that are looking for your business. This serves to not only reassure users that they are in the correct location but also increases your chances of converting that customer to liking your profile page. Once this has happened all you need to do is regularly update your status message and keep them up to date with your company’s latest news.

You can see how we have taken advantage of Facebook by visiting our Facebook page here: www.facebook.com/absolutecreative 

Here are some interesting points that will help explain why it is so important to have a Facebook presence.

1. Social media has become an integral part of the search algorithms used by Google and other big search engines. By having social connectivity within your website and having a profile established this will only serve to help you in the overall promotion of your online business.
2. As social networks are mapped by Google, your Facebook profile is not just visible to other users but can be found in search engines, so anyone can see your page.
3. Facebook possesses very detailed statistics for all profile pages. These help you understand your target market by establishing the gender of your customers, their age range, where they are located and what language they speak.
4. When you update your Facebook profile, anyone that has previously liked your page will be updated with that information and as this is posted in their activity feed this means their friends could also see it. A simple update becomes a powerful tool for building brand awareness.
5. Once you have a large number of fans, the activity on your profile page becomes self-perpetuating and your customers start to feed their own thoughts and ideas to each other meaning your page will take less management to achieve the same results.

With the use of RSS feeds you can update your Facebook profile automatically whenever you add a news item to your website’s CMS and reduce the amount of management time for your profile. This feature comes as standard on Absolute CMS 4.0 (link) but can be added to most existing CMS websites.

These are just a number of reasons as to why you should already be using social media to promote your business. If you are looking for advice, wanting to develop a social media strategy or just interested in having a bespoke Facebook page built for you why not give our Social Media team a call on 0115 953 4800 ext. 204 and see what we can do for you today.