News

As a progressive web design, branding and graphic design business, we have an on-going commitment to improve and refine our services. One of the key areas we identified for improvement was colour proofing and on-press colour sign-off; historically a time intensive, potentially costly process.

Having developed an expertise in colour correction, working closely with companies such as Romo fabrics and Villa Nova, we were confident that our in-studio processes were very effective. However, the issue of the amount of valuable time spent ‘on-press', by both us and our clients was one which we were determined to improve upon.

As the incumbent branding and web design agency for Nottingham Conferences, the University of Nottingham's Conferencing and Events arm, we were recently asked to help with their 25th Anniversary Logo Competition.

Competition entry was extended to three local primary schools and was won by 'Keith's Team' from Whitegate Primary School in Clifton. The five children from the winning team were invited to Absolute, to see their idea being given a professional 'make-over' in order to be used on the Nottingham Conferences website and other forthcoming promotional materials.

We thought the design was great and the ideas within it showed great potential. We were especially impressed by their use of the brand colours and the fact that the kids had made a visual link between the typography and the shape of the EMCC building. Although we have tidied the logo up so that it can be used within the web design, the main elements remain. Keith's team understood what we had done, showed great interest in the professional process and were pleased with the end result.

For a third consecutive year, we have been trusted with the design and print production of this high profile project which complements a growing body of work that includes the HE and FE prospectus, newsletters, display graphics and course leaflets.

SSHTOOLS LTD develop a range of secure communication products for the software professional based on the SSH (Secure Shell) protocol.

As market leaders in SSH Communication, their products are used by many of the major blue chip companies to transfer files and / or remotely control other machines over the internet. The success of their product relies heavily on their maturity, reliability and stability.

For this reason it was important that they had a brand that represented the experience, depth and integrity of the business and appointed us to develop this new brand to ensure they were viewed as the leading authority in secure communications.

SPX Service Solutions is part of SPX Corporation, a global company with products and services that span multiple industries, including food and beverage, transportation, automotive, power generation, gas and oil production, manufacturing, pharmaceutical and biotechnology, agriculture and many more.

As part of their ongoing investment in the UK market for training and outsourcing provision, SPX commissioned a corporate brochure to highlight their scope of operations and in particular to herald the launch of a new Gloucester training facility.

Having previously approached the market through its customer facing brands, SPX asked Absolute to take its corporate values and translate them into a corporate brochure that would both substantiate the credibility of the business and clearly demonstrate its capabilities.

"A quick note to let you know that the brochure was a success! People liked the new fresh image, which repositioned the Brand. Thanks for your support!" - Director Business Development

Colour correction is at the heart of every Villa Nova project and the January launch was no different. Including Japanese influenced embroidery, floral motifs, wide-width sheers, taffeta and soft weave textures the collection had all the usual stunning fabrics and we were trusted to show them in their true light.

A growing brand in the US market, we also designed and produced brochures and pattern book print for the export market.

If accurate colour is important to you, speak to us about how our proven graphic design techniques can improve how you products are presented.

Following Absolute’s successful design of their new brand identity, brochure and CMS website, we’ve now produced a motion graphics animation promoting Imagelift that will be screened in gyms and fitness centres across the region. The 30 second video was produced by Absolute’s design team and animator and brings to life the brand and the bespoke photography that was created as part of the brochure and website projects.

You can view the finished video in our motion graphics portfolio.

Imagelift are cosmetic surgery specialists with extremely experienced surgeons offering procedures from breast enlargement to nose reshaping. Find out more at www.imageliftsugery.co.uk

Following Absolute’s experience in the education and training sector working with brands like Mazda and Fiat, we’re proud to announce that we’ll be producing the 2008 Course Advisor for Castle College.

The 72-page prospectus includes details on the various courses offered by the Nottingham college and also includes student testimonials and special features.