News

Absolute is pleased to announce that we have been selected by Momentum Resourcing to redevelop their branding and web design. Momentum is an IT recruitment specialist working with numerous big-name clients across the region and we're very much looking forward to working together on their new brand and web design.

We're proud to announce Absolute have been selected to produce this year's student recruitment campaign for Castle College Nottingham.

In addition to the College's marketing team and executive, the designs were reviewed by a panel of existing students to ensure their appeal and relevance to the target market. As with previous campaigns our concepts were all in the top two choices of all respondents, with the chosen design being universally selected as the best option.

The magazine style prospectus is a new approach and develops the design theme we have established with previous prospectuses. The concept will be applied to advertising, external banners, bus sides, newsletters and website design.

This success brings the number of prospectuses we have produced for Castle College to eight over the past three years, since it became one of Nottingham's largest Colleges. Challenging both our creative and project management skills, we have produced a total of 574 pages and 131,250 copies.

Absolute have recently won a new branding and website design account with Ellis Jones Recruitment, an independent agency specialising in the search and selection of financial, accounting and estate agency roles in the East Midlands.
 
Using our extensive knowledge and web development experience within the recruitment industry, we're able to provide Ellis Jones with a website solution that not only looks professional, but also has added functionality to support many of the processes within the business, including allowing candidates to view and apply for jobs online. The website includes a content managed recruitment system, which enables them to add new vacancies and update general page content throughout the site - a perfect way to encourage successful organic listings on Google!
 
As one of the most competitive sectors within the recruitment industry, our brief was simple - to create a professional website supported by a striking brand that promotes Ellis Jones effectively within their market place, giving both clients and candidates the reassurance that their recruitment needs are with the right people.

Having attended our recent seminar on ‘The Art of Selling', the Directors at Peopleshare wanted to find out how Absolute web design Nottingham could help with their online marketing campaign.

Our brief was to develop a functional website design that delivered the brand personality while making it easier for the marketing team to implement web marketing strategies and improve SEO ranking for selected keywords and phrases.

Based in Nottingham, Peopleshare provide a management consultancy service normally found within larger businesses and, having recently taken part in emda's High Growth Programme, they wanted to ensure the positioning of the business reflected the reality of its business offering.

The CMS website design we have developed clearly reflects the business's core services and, with our newsletter module, the marketing team can harvest news stories from their website to instantly populate an email newsletter for broadcast to their database. Moreover, keeping the news section updated means Google will revisit their website more often so that any new content can be rapidly indexed.

It's always great to get an enthusiastic response...

"I just want to say we are absolutely bowled over with the design you have come up with for us... It's been a breath of fresh air to work with a company who totally nailed exactly what we wanted - the very first time, and came up with so many ideas of how to make our site work better for us. You have also responded incredibly quickly to the brief (and) unlike other web designers you recognised that the website needs to be about US and not about what the designer wants it to be, and that the commercial purpose and relevance to our business model was the priority."

Director - Peopleshare

For the fourth consecutive year Absolute has been chosen to produce the prestigious Castle College University Level Courses Guide. The 76 page document enables potential students to find out what's on offer at the College and explain the additional support services available to them.

Following on from the Further Education Prospectus produced earlier in 2009, our success came from really challenging the brief and pushing the brand even further. We were delighted to win the three way pitch with what we feel are some of our most creative designs for this exciting sector.

After a three-way pitch, we were delighted to be selected to design and develop the new website for the East Midlands Improvement and Efficiency Partnership. Based in Nottingham, but supporting councils from Nottingham, Leicester, Derby and the rest of the East Midlands. The EMIEP works to bring lasting improvements to the region by forging relationships between the 46 local authorities in the region and assisting them through organising events and sharing knowledge, learnings and other information.

This new project gives us the opportunity to build on our recent public sector experience, having recently worked with Nottinghamshire County Council and the East Midlands Development Agency (emda).

We're looking forward to working closely with the EMIEP team to produce a web design that provides their users with an easy to use means of accessing the comprehensive range of information available. The site will be powered by our content management system (CMS) , making it quick and easy to update and maintain the site's content.

Kensington OH was formed by three leading occupational health consultants who wanted to offer expert advice to businesses without a full time Chief Medical Officer and needed help with forming strategies and solutions for problems involving health and work.

Absolute was asked to undertake a full marketing communications strategy for the new business, ranging from brand development and stationery, through to a sales brochure and a CMS driven website.

Although the website only contained five pages and a contact form, as with all of our websites, we used our own CMS to build the site. This has the advantage of being very Search Engine Optimisation compatible, allowing our clients to individually specify title pages, URL re-writing, H1 H2 H3 headers, alt tags and meta data in addition to on-page content.

Back in July, the East Midlands Development Agency (EMDA) put out for tender the redevelopment of the England's East Midlands website (www.englandseastmidlands.com) to reinvigorate the site and make it more appealing and relevant to international businesses looking to relocate to our region.

EMDA used the ‘supply2gov.uk' tender website, a national contract opportunity portal provided by Business Link, to ask for expressions of interest. Of the 80 expressions of interest, and subject to two tender stages, Absolute was short listed to present our proposal along with five other agencies.

Our understanding of the nature of foreign direct investments and its impact on the region meant that we were well equipped to manage such a project. Having worked with EMDA on many regional projects in past years, we were delighted to get the call that we had won the contract. We are proud to be part of something that will help support businesses throughout the region and we're looking forward to applying our integrated creative web design and technical development skills to this prestigious new website.