MS Seduction can now be found on Google on page one, position three for their key referring term ‘sexy lingerie'. This has transformed their sales pipeline from 5 visits per day to over 350 within three months of starting an SEO campaign with Absolute.

Customers always ask us how they can get more business from their website. Achieving a high position for your search terms in Google is just part of the battle; once the potential customer is on your site, you have to put some real thought into what information is displayed and how they will react to it.

Social media has become a part of our everyday lives; no matter where you are, you can be updated through any number of devices as to what your friends are up to, where your favourite band is playing and even receive promotions from preferred retailers.  Social platforms such as Facebook and Twitter have become such powerful methods of disseminating information that it has become almost impossible to ignore their usefulness when marketing your business.

Over the last couple of months we have been testing a new system of search engine optimisation that has already displayed fantastic results across the board. We have seen phrases increase in position in a matter of weeks and maintain these ranks once the desired position has been obtained. One of the phrases used during this evaluation process was “Web Design Derby”, Absolute is now number one for this search phrase, in addition to “Web Design Nottingham”.

With so many different Content Management Systems (CMS) solutions available for website development, it is sometimes hard to understand what is best for your company website. One of the most popular platforms currently used is WordPress. It was originally developed as a blogging system and its intuitive design makes it quick and easy to use. For this reason, it was taken on board by developers to repurpose into content management systems for simple websites.

If you’re close to web development or have been following the news as of late, you may have heard about Google’s new product the plus 1 button. This is Google’s first leap into social media offering customers the opportunity to vote for favourite articles and websites, setup a profile, link it to other products such as YouTube, Flickr and gmail, and even go so far as to tag all the areas in the world where you have lived, but to what end?

Have you ever considered promoting your business through social media? It’s easy to setup and can be an extremely useful tool to further your quest for better performance in search engines. It has become even more important recently in light of the massive changes seen in search algorithms focusing on accommodating social information within their results. For this reason we’ve launched our own Facebook Business Page for Absolute Design, which will be used as a method of delivering interesting snippets regarding web design, SEO, graphic design and its many facets. It will also serve to promote top of mind awareness to anyone that has ‘liked’ the page.