We are proud to announce the launch of the new Natgraph web design to coincide with a major international exhibition at FESPA 2010 in Munich.

Located in Nottingham, Natgraph is Europe's largest manufacturer of conveyor dryers utilising forced air, infra red energy and ultra violet radiation. Absolute was approached to create a new web design and CMS solution that would reflect the positioning of the business and also allow the marketing team to implement web marketing strategies and improve SEO ranking for selected key words and phrases.

As an SME manufacturer based in the East Midlands, the web design and development qualified for a match funding grant from a regional development fund. Absolute was able to secure 50% of the project costs because we are an approved member of the East Midlands Service Provider Register. Funding was used for web consultancy aimed at increasing the efficiency and sales performance of the website. This included an ecommerce module, a news module to ensure regular content updates to the homepage and on-site Search Engine Optimisation (SEO).

Last night's Digital Marketing Masterclass was a big success and we received lots of positive comments from delegates. It was great to have the opportunity to discuss website design and marketing with an audience from such varied and diverse backgrounds. Attendees left with some practical tools and advice on how to improve their online marketing activities.

Our Digital Services Director, James Bird, covered topics including SEO, email marketing, website design and link building supported by real life case studies, including how we achieved a number one page ranking for our key search terms, such as "Web Development Nottingham", "SEO Nottingham", "Graphic Design Nottingham" and "Web Design Nottingham".

A client of ours recently experienced a loss of Search Ranking Position (SRP) for their primary search phrase, which coincided with Google's new algorithm update known as Caffeine. All their other search terms maintained their previous positions, which suggested the site was not blacklisted, but rather penalised for a high keyword density relating to this specific search phrase. We took the following actions:

• Modified their news module to enable us to categorise news stories by search terms and dates;
• Balanced keyword density throughout each page for all search terms;
• Checked for broken links;
• Enhanced web design to reduce the load time of the site;
• Used specialist SEO tools to ensure that page content had not been duplicated.