As a progressive web design, branding and graphic design business, we have an on-going commitment to improve and refine our services. One of the key areas we identified for improvement was colour proofing and on-press colour sign-off; historically a time intensive, potentially costly process.

Having developed an expertise in colour correction, working closely with companies such as Romo fabrics and Villa Nova, we were confident that our in-studio processes were very effective. However, the issue of the amount of valuable time spent ‘on-press', by both us and our clients was one which we were determined to improve upon.

As the incumbent branding and web design agency for Nottingham Conferences, the University of Nottingham's Conferencing and Events arm, we were recently asked to help with their 25th Anniversary Logo Competition.

Competition entry was extended to three local primary schools and was won by 'Keith's Team' from Whitegate Primary School in Clifton. The five children from the winning team were invited to Absolute, to see their idea being given a professional 'make-over' in order to be used on the Nottingham Conferences website and other forthcoming promotional materials.

We thought the design was great and the ideas within it showed great potential. We were especially impressed by their use of the brand colours and the fact that the kids had made a visual link between the typography and the shape of the EMCC building. Although we have tidied the logo up so that it can be used within the web design, the main elements remain. Keith's team understood what we had done, showed great interest in the professional process and were pleased with the end result.

Our Digital Services Director, James Bird, yesterday attended this year's Online Marketing Show at Olympia in London. "Attending these events on a regular basis is a great way to keep up to date with the latest search engine optimisation techniques," said James. "It's also a great opportunity to meet with other SEO practitioners and pick up new ideas to help our clients achieve their desired results on the search engines while ensuring a great web design." 

The show was organised by Marketing Week and featured seminars on topics ranging from link building to social media marketing tips and how to maximise the SEO aspects of your web design.

Over the next few weeks, we'll be passing on lots of the insights from the conference to our clients. If you'd like to meet with us to see how we can help get your site on page one of Google for your chosen keywords, please get in touch.