Packaging

Operating on a global level in 25 countries, Personna International is the number one private label manufacturer and distributor for wet shaving razors and blades. In addition to private label businesses such as supermarkets and chemists, Personna also targets smaller accounts and distribution channels.

We were asked to develop several packaging designs for both fixed head and disposable razors and apply these to blister and carton multipacks. The design we created were adopted by a leading Spanish supermarket.

Samworth Brothers, a privately owned family business, are market leaders in the production of quality food products, with brands such as Ginsters and Dickinson & Morris. They approached us to help market a new range of sandwiches and snacks.

We developed the concept of the Deli Club, a brand that would compete for shelf space in the transport and independent retailer market. In addition to creating the brand identity and several packaging designs, we also generated copy for every bloomer, wrap, salad, roll and sandwich, giving each their own personality.