Paid Search Marketing

Paid search marketing using Google AdWords (also known as sponsored links or pay-per-click campaigns), enable your website to be seen by potential cutomers at the top of Google and the other major search engines for your target keyword phrases

We don’t make any money from the bids you place as this is paid directly to Google. Instead, we prefer a consultancy approach, earning our money by advising how best to spend your budget and improve its effectiveness – in fact we sometimes encourage you to spend less, but be more focused on your campaign search terms. From as little as £200 set up fee and £100 per month we can show significant improvements in visits to your website. And remember, you only pay for those customers who click through to your site from your advert; so the more targeted your campaign, the more cost effective it will be.

Our approach includes writing multiple adverts to test the best response rates to keywords and phrases and producing bespoke landing pages so that customers can link directly to the page containing the information they require.

Your account will be managed by a Google Certified Individual, who has an expert understanding of the Google AdWords system and experience of getting the most out of your pay-per-click budget. At the end of each month you will receive a detailed report explaining the campaign's key performace indicators and suggested strategies for further improving performance.

In a matter of weeks one of our clients saw huge improvements in the performance of their campaign, going from less than 1% click-through rate to nearly 6%. Their campaign generates over 60% of the business’s new enquiries and is by far their most cost-effective means of customer acquisition.

Get in touch and arrange a meeting with one of our web marketing consultants to find out how your business could benefit from paid search marketing.