Paid Search Marketing

Pay per click is one of the best ways of helping to get your website to the top of Google, and fast. It is the perfect way to get your site noticed especially just after a site launch. At Absolute design we have a proven track record of developing pay per click campaigns for our clients in the Nottingham area that have shown a real return on investment.

Simply put, you bid on a number of keywords - words and phrases that are targeted to introduce customers to your website that are selected on your account. Every time they are searched within Google your advert is displayed. This means you only display your advert to customers who are looking for precisely what you provide. The bidding works on how competitive your chosen keyword is. The more competitive the keyword the more expensive the click. This is where Absolute Design’s expertise comes in.

We have worked with budgets ranging from £5 to £200 per day targeting local and national campaigns, giving us vast experience in dealing with pay per click marketing.

Our approach includes researching the right keywords for your business, writing unique adverts specifically for your business and monitoring your campaigns for performance in order to continually refine their effectiveness.  We also create bespoke landing pages within your website to reinforce your chosen keywords and increase the chances of a conversion.

Your account will be managed by a Google Certified Individual, who has an expert understanding of the Google AdWords system and experience of getting the most out of your pay-per-click budget. At the end of each month you will receive a detailed report explaining the campaign's key performance indicators and suggested strategies for further improving performance.

In a matter of weeks one of our clients saw huge improvements in the performance of their campaign, going from less than 1% click-through rate to nearly 6%. Their campaign generates over 60% of the business’s new enquiries and is by far their most cost-effective means of customer acquisition.

Get in touch and arrange a meeting with one of our web marketing consultants to find out how your business will benefit from paid search marketing.