A privately owned, family business who are market leaders in the production of quality food products, with brands such as Ginsters and Dickinson & Morris, wanted to launch a new range of sandwiches and snacks.

So, what did we do?

We developed a brand ID for a new range called the Deli Club and we gave the brand its own personality using a style of copywriting which described the sandwiches in a mouth watering way and helped bring to life our designs for the packaging of the products.