Our brief was to brand this start up business to sit alongside the major mobile phone businesses and to remove the perception of risk from the purchase decision. The resulting logo incorporates a recycled element while retaining the key design elements found within a number of mobile phone logos.

Our preferred solution for ecommerce websites is the popular open source Magento platform.

Magento enabled us to facilitate all of the advanced requirements this project presented us with, including the ability to integrate with their warehouse despatch system and full payment gateway integration. We also extended the standard Magento product description system to allow the client to highlight key features of each phone, such as 3G, wifi, touchscreen and memory capacity using a series of “at a glance” icons.

The web design portrays a modern efficient business and the Magento CMS gives the client total control over content. The web design includes a number of great features, including a homepage carousel and "hot pick of the day" that give higher prominence to popular phones, customer testimonials, easy product comparison and in-depth product description pages, before and after photos, product description and multiple product images.