Following the successful design of the Imagelift brand, website and marketing material, Nuffield Hospital commissioned us to create a short motion graphics animation to promote the new cosmetic surgery brand. The resulting video is being shown on GymScreen Media's TV channels delivered to gyms and health clubs.

The hospital wanted to create a brand for its cosmetic surgery offering that would differentiate its proposition from the general services it provided. The potential audience for comedic surgery was very different and because it was entirely elective, the hospital needed to compete with competitive businesses that operated a market facing, consumer friendly brand rather than the corporate face of the NHS.

Absolute were asked to generate a name and went about researching the market to establish a range of alternatives. The chosen name ‘imagelift’ suggested a focus on self image and also the ‘lift’ associated with both breast augmentation and facelifts.

Imagelift asked Absolute to produce a promotional brochure to help support its sales team. Based on the concept of added energy and confidence resulting from the surgery, Absolute co-ordinated and art directed a studio shoot with five models in order to portray the various procedures available. The resulting images were used across promotional literature, advertising, display graphics, signage and a website.

The web design for imagelift enabled the user to select from a range of services, download PDF fact files and view related testimonials, latest news, open evening information, brochure request/download and an interactive Google Map.

The Absolute CMS powers the website and allows Nuffield’s marketing team to quickly and easily update the site by adding latest news, events and new procedures.