The Potter Clarkson website has been managed by Absolute since 2008, during which time we have continually added to its web design and functionality. The recent ‘meet the team’ module enables potential clients to find detailed information about individuals, whose profiles are also cross referenced to relevant news and events articles.

We were chosen to re-brand the business and introduce a contemporary graphic design approach that would support its long terms business strategy. The new brand more accurately reflects the culture of the company and strikes a balance between a well established, highly reputable, professional business and a personable, approachable, modern and forward thinking approach.

One of our more recent briefs for Potter Clarkson was to create an advertising campaign that could be used in international trade publications to increase awareness of the business by international clients. Our graphic design and copywriting team helped develop the brief that required us to create a suite of iconic adverts that would be instantly recognizable and on-brand. We identified the key sales messages and were able to deliver these in a way that highlighted the added value of the business.

In order to support the businesses long term business strategy, we developed a brochure and inserts that supported the positioning of the brand. The creative concept is best described as ‘wherever the idea happens’ suggestion whatever the circumstances, Potter Clarkson have the resources to help with the patent process.