Syntax wanted a clear gateway to signpost their three areas of customer contact: Recruitment, IT Services and Training. The design features multiple hooks to allow the user to access information quickly and easily, plus a scrolling news feed to add a dynamic element for both the user and SEO performance.

The site uses the Absolute CMS, which allows Syntax to update and maintain any part of the site, including the integrated recruitment module, training calendar and latest news module.

The Syntax team were delighted with the web design project and pleased with the ease with which they could manage the site themselves only minimal training from our developers.
 

Syntax wanted us to evolve the existing branding to ensure the DNA of the brand was maintained. We developed a graphic device to represent the two main areas of business activity and emphasises the strong level of integration between the two.

Following the successful launch of the website, Syntax decided to add the Absolute Newsletter module. This allows the marketing team to harvest existing news stories and populate an existing HTML template. This HTML file is then converted to an e-shot and broadcast  to their database, which in turn links back to specific news stories / web pages to encourage the user to view the website. It also allows us to report on which customers are responding to the email and which pages on the Syntax website they are visiting.