Following on from a rebrand we developed a house style for The Tile Warehouse to apply when producing brochures for print and in-house point of sale promotion. The styling for these comprised a clean, clear, sophisticated brand styling for all literature, using the tile motif as punctuation within the layout and a strict but flexible colour palette to maintain consistency between documents. For point of sale we broke this styling down further by incorporating a notebook and mood board theme to better reflect the choice and decision making process presented to the client.

As a long-standing client going back some 15 years, we had overseen two previous brand updates prior to this most recent one which was rolled out in-store, across all exterior signage and applied to all marketing literature and press advertising.

As an owner managed company with a wealth of expertise in their sector, we devised modern, approachable styling with key messaging aimed at demonstrating customer empathy with extensive support and advice both pre and post sales.