Our aim for Villa Nova’s advertising design was to present a clean, flexible framework that would allow their individual collections to shine. Once the design had been agreed, we researched an appropriate colour palette to ensure the optimum reproduction and also enhanced the artwork to counter the effects of large volume web printing techniques.  The current campaign is running in Living Etc, Homes & Gardens and Ideal Home magazine.

We created a classic typographical treatment that acts as a contrast against more ornate competitors, reinforcing the brands contemporary credentials. The brand has been rolled out across pattern books, brochures, point of sale, exhibition, sample wallets, advertising and web design.

Ensuring Villa Nova collections are accurately reproduced in print means we only work with printers who conform to the ISO European Standard and can accurately match our FOGRA 39 Certified Proofs. This means we select the best printer for the job in hand, be it B1 or B2 and can be assured the images will be uniform across brochures, point of sale, print books inserts and promotional items. We have worked with the internal design team to develop the brand into a market leader, always supported by excellent production value. 

Accuracy of colour is vital as customers need to be able to see a true representation when co-coordinating fabrics. We have invested in FOGRA 39 and EPSON proofing, calibrated to our printing presses to ensure that the printed sheet is as close to the finished product as the graphic design and print process will allow. The benefit is more accurate colour and the average time spent on customer passes is now 45 minutes, which as you may know is pretty quick!