Based on West Coast’s requirements, we recommended the Magento ecommerce framework as the best solution. All of the features required by the site are supported by the standard installation of Magento; however, we also developed a reliable way for product descriptions, images and stock availability to be automatically updated by the system at regular intervals, ensuring the site is always up to date and accurate.

The web design reflects the styling of the parent company Famous Stars & Straps.

Absolute web design was briefed to create compelling web design and an ecommerce platform that promoted their range of products, with automated updates from their back office systems. It was also important that the site’s design was able to easily accommodate graphics from the US website in order to maintain consistency and take advantage of the engaging graphics and high quality photography.

As Famous Stars & Straps is an international brand, our designers were required to liaise with their American counterparts to ensure the brand was used in a way that satisfied their brand guidelines.