Making Money from New Products and Sevices

You will take away with you a blueprint for a more effective launch strategy and a better understanding of the on-line techniques that are available to implement it.

Session one:

• Memorable failures - breakthrough propositions that failed to become mainstream
• How the introduction of new products and services can unsettle an established market
• Understanding how the offer is dictated by the market– even when the product or service represents a breakthrough
• Why companies need to create credible Value Propositions for new products and services if they want to be successful
• The planning elements you need to consider in developing your market introduction plan

Using the web as a successful launch platform

For the second session, Absolute Digital Services Director James Bird, will look at the methods available to promote your new products and services online. Using real-life case studies, James will demonstrate cost effective strategies to ensure a successful launch.

Session two:

• Ecommerce – sell your new products directly online
• Content Management System (CMS) – communicate your new services effectively to your audience
• Email marketing
• Search Engine Optimisation (SEO)
• Microsites – when and why to use them
• The importance of the design process in engaging potential clients

Who Should Attend?
We have a strict "no-jargon" policy on our seminars! As such, the seminar is ideal for anyone, regardless of their background:

• Business owners wanting to understand digital marketing and how it can help their business grow;
• Marketing managers looking to reinforce existing understanding with the latest trends and developments;
• Entrepreneurs needing a comprehensive yet accessible overview of the web marketing options available to them.

Another Great Reason to Attend...
Delegates who attend this seminar will automatically qualify for a free Website Audit worth £140. If you don't already have it, we'll also install Google Analytics on your site free of charge so that you can start analysing the performance of your site. Speak to James at the seminar for further details.