SEO Case Studies

After completing the web design and development for the England's East Midlands website using an SEO-optimised architecture, we focused our efforts on link building. Experts believe that 70% of a website's search engine performance is based on inbound links, so link building is a vital activity to improve any website's position, especially for the more competitive phrases. In just three months since going live, England's East Midlands has risen from position 38 to 19 for the highly competitive phrase "Invest In UK" and from position 10 to 1 for "Investment Options In England".

We firmly believe in practising what we preach when it comes to SEO! Thanks to a highly optimised website for our key search terms, strong inbound links from highly relevant websites and a frequently updated site, we are currently appearing at position number two on Google for "Web Design Nottingham". Our SEO experts spend several hours each month optimising and refining the website and establishing new inbound links to our site. Not only has this resulted in improvements in our overall position, we have witnessed a clear correlation with extra website traffic and (most importantly) lead generation month-on-month.

Cherry approached Absolute to redesign their site due to our recent experience in the recruitment sector. We carried out their web design with the search engines in mind - with Cherry's new ability to have control of all the SEO elements of the website through the content management system combined with the sites infrastructure, they can add extra news stories, pages and optimise for SEO themselves, which means there's no need for Absolute to intervene with extra costs. We also created and optimised a local business listing for Cherry Professional, which has also proved to be very beneficial. Now they are at position two for their main keyword phrase? on Google Maps and Google organic search for the keyword "Financial Recruitment Nottingham".

Our involvement with Nottingham Conferences has covered all aspects of their marketing, including the creation of their new brand, the design and development of their website, exhibition stand design and several pieces of printed marketing collatoral. The optimisation of the website - www.nottinghamconferences.co.uk - was the next logical step in the relationship. As well as an SEO process that has included on-site optimisation and link building, we also manage their successful Google AdWords pay-per-click campaign, which generates hundreds of qualified referrals to their site per month.

Following our long standing relationship spanning over 10 years, Butler & Willow approached Absolute to redesign their site, provide an easy to update platform using our CMS and more visibility in organic search results. After completely optimising Butler & Willow's new website for their chosen keywords, their search rankings improved dramatically. For example, they were previously appearing at position 213 for "Refurbishments Nottingham", they're now at position 1. Similarly, for "Racking Nottingham", they went from position 50 to position 4.

SEO has enabled Mapperley Park Clinic to strongly assert their reputation as the region’s (and one of the country’s) leading laser and light clinics. The pages covering the various treatments offered by the clinic – including hair and tattoo removal, varicose veins and skin rejuvenation – have been optimised to achieve a high rank on Google when combined with geographical terms such as  “Nottingham”. For example, “Tattoo Removal Nottingham” currently ranks number one on Google. What’s more, their Google AdWords campaign and optimised Google Local Business entry means the clinic achieves three page one results for this term.

With a limited budget, we were able to achieve a Page 1 Google ranking for their particular search terms. Their previous site had been produced in non-compliant HTML, making the site difficult to index. In addition to rebuilding the site following good web standard and additional on-site optimisation of the content, we provided consultancy and advised how to generate highly relevant inbound links from other websites.