Copywriting for the web is a vital element to the success of any sites appearance within the search engine results page (SERP).
Having unique, interesting copy that is relevant to your selected keywords is the key. Our ability to research keywords and phrases means your site will reference how potential customers are actually searching for your product or service, rather than the terms you assume they will use – the two can be very different and without the right content, your site will not be found.
The process begins by you providing us with copy. We then take that away and apply search engine optimisation fundamentals to target it for the desired search terms. We weight the content so that the keyword density reflects your Meta tags, format the headers and anchor tags so that search engines can easily navigate and understand the pages’ relevance. Every detail is taken into consideration so that the page works for you and draws in quality traffic.
Further to this, we consider the content for repurposing throughout the internet. After all what good is having quality content on your website if nobody knows it’s there. No longer can you afford to dismiss the need for social media to play a role in your online marketing strategy. We use your content to develop links back to your website. This is done by placing the repurposed content within blogs, Facebook, Twitter and other social forums to guide traffic to your website and encouraging people to share the information with friends. This is called link baiting.
If you are interested in this service, give our SEO Consultant, Stephan Hayward a call on 0115 953 4800 ext. 204 and see what we can do to promote your website. Alternatively, you contact himvia our contact form.
- Optimised copy for your website.
- Drive organic traffic to your website.
- Build back links using social media.
- Provide quality optimised copy for your website.
- Part of a complete SEO solution.
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