Digital marketing and SEO
You’ve got a great product and a strong brand – but how do you get the word out? Our digital marketing team can help you find the best advertising platforms for your business, and develop effective ads that get noticed.
We can provide ideas, copy, design and a marketing plan, and help you run campaigns through email, social, display and pay-per-click (AdWords).We also provide search engine optimisation, using only Google-approved ‘white hat’ methods.
Our SEO experts offer on and off-site optimisation, HTML markups, redirects and content generation to boost your position in search rankings and increase traffic to your site.
After the LPG component of Shell became AvantiGas, our client needed a website on a new domain to sell their products to a national audience. Since a new domain doesn’t inherit SEO value from the existing site, we carried out an extensive SEO project to raise the search rankings of the new site. We’ve helped AvantiGas appear on the front page of Google for more than 25 search terms, including 9 top-three results.
Ikea’s sister company Ikano came to us for help marketing their retail arm. Using the business’s core selling points, we developed keyword-based pay-per-click advertising to generate new leads. We now provide monthly reporting and campaign management, including consulting on landing page content, conversion rates and competitor activity.
Structural Engineers’ Reports
After building the Structural Engineers’ Reports website, they asked us to increase their organic search traffic in the East Midlands. We achieved top-three search results for Nottingham, Derby and Leicester, then created a national AdWords campaign for relevant keywords. We also provide ongoing consultancy around leads, conversions and analytics, helping our client to focus on prospects in just the areas they cover.