The great thing about web marketing is the ease and accuracy with which it can be tracked and analysed. We'll advise on the best way to track conversions and measure your return on investment.
Unlike traditional marketing, such as direct mail and print advertising, enquiries generated by pay-per-click and SEO can be tracked precisely using tracking software such as Google Analytics, the free system we recommend.
Once this has been set up on your site you can visually analyse the number of visitors coming from each source - search engine, pay-per-click, directly entering your address, etc. You can also discover how your users are using the site and what pages are more popular than others; all important factors to consider.
Analytics is such a useful way to gauge how your website is performing, that we will often suggest that it is installed on your existing site before we start designing your new site. This will not only let us see how successful your site is at attracting visitors from search engines, it can also reveal how your site performs once they start navigating around the site. We can then use this information to help us design a new site that corrects all of the issues with your existing site.
We are so impressed with the findings that Google Analytics offers, we will install it on your existing website free of charge. Our standard charge of £70 will be refunded if you decide to go ahead with us. In any event, you will be in a position to judge just how well, or how badly, your site is performing.
Click here to arrange a meeting with our team, including one of our web marketing consultants who will give you a full demonstration of what the package includes.
What does analytics let you measure?
- Percentage of new visitors to your site.
- How your visitors found you.
- Where your visitors are in the world.
- Which pages are successful
- Which may need a little more work.
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