SEO & digital strategy

Create, promote, optimise and convert. We deliver performance-driven digital strategies with lasting impact.

You’ve got a great product and a strong brand – but how do you get the word out? Our Nottingham-based digital marketing team can help you find the best platforms for your business and develop effective content that will get you noticed.

The aim of any digital strategy is to build brand awareness and convert new customers. Our dedicated SEO team will audit and optimise your web content, recommending the best performing keywords and strategies to increase traffic to your website. From content marketing to SEO and PPC – we’ve got it covered.

We can provide ideas, copy, design and marketing strategies and social campaigns that will boost your natural search rankings in the leading search engines.

Keyword analysis

Keyword analysis

We will establish your company’s unique keywords. Through this our digital team will be able to populate your website with keywords and phrases that will drive traffic to your website. We’ll carefully pepper your website with your keywords, and if you’re populating the site yourself, we’ll ensure you have the knowhow to do it correctly. A website with carefully worded content will outperform those without and is therefore an essential element of your website construction.

Competitor analysis

Competitor analysis

Analysing competitor's websites will allow us to establish which search terms they are targeting. Competitor analysis will also be used to make suggestions for any changes or additions to your website design and features based on their site structure, functionality and user journeys. Basic performance indicators including domain authority, load speed and quality of optimisation will also be investigated. We can identify how many inbound links each competitor has and more importantly where they are coming from to help form a basic link-building strategy.

SEO

SEO

Search Engine Optimisation (SEO) enables your website to rank on search engine pages. Websites need to be laid out in a clear and concise way to appeal to search engines, most notably, Google. As well as clear wireframing, websites need to contain relevant optimised content, filled with keywords and phrases which, when typed into Google, will push your website up the search engine rank. We have the digital experience and knowhow to establish your business-relevant keywords and place them in correct locations on your site pages.

PPC

PPC

Google AdWords is a fantastic tool in which to build brand awareness, attract new customers and drive traffic to your website. With Google AdWords you can reach people as they search for words or phrases or browse websites with themes related to your business. You can choose where your advert appears and in which geographical areas, towns and cities. By understanding your business demographic we’ll position your ad carefully, and if you choose to add PPC (pay per click) to your advert you can set the budget and control how much you want to spend for a particular campaign. Need somebody to manage your paid social media advertising? Our digital team will create engaging ad campaigns ensuring you target the right customers at the right time.

Social media

Social media

We have the capacity to handle your social media accounts, build a presence online and ensure your business stands out amongst your competitors. Social media is a fantastic way to build brand awareness and a loyal customer following. It allows you to reach out to your demographic and appeal to a wider audience. Our digital team can create content and social media plans to build your online following and company brand. Carefully constructed paid advertising through social media will enable you to connect with customers who are searching for your services or products online.

Email marketing

Email marketing

Email marketing directly targets your customer base. It is a fantastic cost-effective tool and perfect for updating your customers with business news, your latest products and promotions. The Absolute digital team can handle it for you - creating engaging email designs to promote your company news. We’ll track the performance of the newsletter, determining which customers opened the email and which clicked through further, and we’ll write engaging copy, tailored to your demographic. We can also supply newsletter modules for Magento, ExpressionEngine and Concrete5, so that the process of building the newsletter can be managed through your site's CMS, and we can even directly inject the HTML into MailChimp or another mass email broadcasting solution.

Google Merchant Centre

Google Merchant Centre

By uploading a well-constructed inventory of products to Google’s Merchant Centre you can bid for placement, with a picture on the Search Engine Results Pages (SERPs). Items will also appear under ‘shopping’ where like-for-like products can be compared between merchants. Actually seeing the product itself on the SERP proves more engaging and offers higher click through rates. 

Google remarketing

Google remarketing

Harnessing the power of remarketing allows you to give those who have previously visited your website a little nudge, reminding them about your products or services. Your Ads can appear on other websites that are part of the Google Display Network and can even be tailored on which products or sections of your site they visited.