It’s fair to say the longer lockdown continues, the more we seek that glimmer of hope that things will begin turning back to normal. We wanted to share some of the ways our clients are adapting to the current climate - hopefully offering inspiration that no matter what’s going on out there, there are ways to adapt and get through it.
After we launched the WinTech Racing PWA website in April, Absolute were all geared up to manage WinTech’s digital marketing output with a 6 month plan of marketing activity. Unfortunately, that campaign was postponed soon after lockdown measures were introduced. Delayed shipping of rowing boats from WinTech’s manufacturing facility in China, plus restrictions on rowing in general, meant a new approach was needed and quick!
We worked with WinTech Racing to develop their ‘Training in lockdown’ programme. A 3-circuit training guide specifically designed to keep rowers conditioned, ready for when they can hit the water again.
With an eye-catching downloadable PDF, supported by promotion on Facebook and Instagram, the guide has been downloaded by 1,000s users, targeted specifically to those most likely to engage in the content.
Furthermore, as WinTech Racing manufacture in China, they were hit hard in regard to production and shipping, especially in the early stages of the outbreak.
WinTech Racing sell through regional distributors and Absolute worked with them to promote the stock individual distributors were holding in their warehouses via a campaign focused on targeted audiences local to each distributor, increasing the sale of boats from regional warehouses until deliveries from China resumed back to normal.
As part of their WheelsForHereos campaign, Brompton Bikes have crowdfunded over £317,000 to support the NHS by providing up to 1,000 free bikes to NHS staff for their commute to work during the COVID-19 pandemic.
With over 500 NHS staff already registered for the free rental of a Brompton Bike, the campaign has far exceeded the initial £100,000 that was needed. Brompton Bike Hire uses an App developed by Absolute which operates bike docks around the country for people to rent Brompton Bikes from. We’re proud to have built a scalable solution for Brompton in order to support the free rental of bikes for NHS staff, as part of the WheelsForHereos campaign.
Absolute were approached by Aqsorption, a manufacturer of air sanitisation units at the beginning of April - just at the start of the Cornavirus lockdown. The units are designed for home use and they produce Hydroxyl, which kills 99.9% of the bacteria it lands on.
Understandably, this has fast become an in-demand product for which Aqsorption quickly needed an online trading environment. We went through a branding exercise to design a logo and brand guidelines for the ‘Home Guardian’ - the name of the air sanitisation unit. In addition we developed an ecommerce store within 2 weeks of receiving the initial brief.
Absolute used the Shopify platform for this project which offered all the features Aqsorption required from their ecommerce store, whilst allowing us to customise the site to match their new brand - all within a rapid turnaround time.
Keep Magento, Carry On
We support many Magento ecommerce websites who have found opportunities in the current times of adversity. It’s critical their online stores remain scalable, with some stores reporting spikes of over 200% and that they can rely on their Magento Partner to develop innovative solutions that enable their plans.
Whilst the Covid19 pandemic continues to run its course, we think it’s inspiring to see how businesses can adapt to such difficult circumstances.