Copy and content

Good content makes connections. From blue-chip companies and start-up businesses to public organisations, we’ll help you cut through the competition and stand out across the world of web and print.

The copy on your site, marketing materials and social pages are the voice of your brand. They’re the start of a conversation with your customers where they get to know you and your products. 

Website content, social media campaigns and original content are great for boosting your SEO and engaging with new and existing customers. We can create everything from a brand tone of voice guide and marketing copy to blogs and tweets that will boost your brand. This ‘after service’ is essential in order to stay ahead of your competitors, and keeps your business current.

Tone of voice

Tone of voice

Giving your brand a tone of voice strengthens your business character, setting you apart from the competition, building brand recognition and establishing a consistent way of communicating across different marketing channels - regardless of who’s writing for your brand. We can even edit and rewrite existing web content to ensure it suits the brand and the intended audience.

Keyword analysis

Keyword analysis

We’ll review your current keyword strategy, as well as looking at your competitors’, and thoroughly research phrases that will prove the most effective for your business. This can also be used to inform your website structure, content planning, metadata, tone of voice and SEO strategy, as well as being included in your website content.

Content planning

Content planning

Working closely with you we’ll create a content plan that spans your website and social channels - designed to meet your specific business needs, whether that’s to increase web traffic, brand awareness or boost sales conversions. Content planning is more than blog creation; it’s keyword analysis, social calendars, newsletters and press releases. We have the capacity to handle your business content in-house.

Copywriting

Copywriting

When it comes to creating your new website, the web copy is just as important as the design. It is so much more than just the content on your website. It sums up your business, giving your brand character, grabbing attention, engaging brains and inspiring action whilst clearly communicating who you are and what you’re about. Optimised copy is vital to website success and small start-up businesses often need an SEO boost to help them climb the Google rank. We can help establish your business keywords and insert them in the correct places on your website for heightened optimisation. Need your web copy writing for you? How about brand taglines and keyword analysis? We can handle all that, in-house. 

Blogging

Blogging

Regular, original content keeps your website and social media fresh and engaging. We can create bespoke content to regularly update your blog and news feeds, which will keep your web presence relevant. How will we know what to write? We’ll get to know your business, understand what makes it tick and identify your customer base. Regular blogs peppered with correct keywords is a great way to boost your website rankings.

Social

Social

Don’t have the capacity to handle your social media in-house? Absolute can help you devise a strategy for social media, from what channels you use to how best to use them in order to meet your business goals. Alongside social media strategies we’ll create content tailored to each channel and manage your social pages to build followers, promote your website and key business information and boost SEO.

Press releases

Press releases

When it comes to announcing your new website launch or latest acquisition, staying on brand, getting to the point and communicating clearly is essential. We’ll make it our business to know your business inside and out so that when you need marketing support, like press releases and email newsletters, we can produce copy that is informative, inspiring and interesting.

Population

Population

When we’ve created a website design and written the copy it’s a natural progression to also handle population. It allows us to ensure that all the elements of the new site are functioning as they should and the content works together with the design to create the best possible user experience. Knowing where to place keyword rich copy is essential for SEO.