Again Faster
Migration from Magento 1 to Magento 2 and a rebrand of the online exercise equipment retailer.
With the approach of ‘end of support’ for Magento 1 in June 2020, clients are increasingly asking us for our advice on replatforming from Magento 1, so we thought we’d share our thoughts on the subject.
Back when the majority of M1 sites were launched on what was then known as Community (now called OpenSource on M2), these sites typically involved a simpler customer journey and fewer third party integrations (for example with ERPs), and budgets started from £10K - £15K.
Since then, the whole ecommerce environment has evolved - customer journeys are more complex, reflecting the demand for greater efficiency and differentiation in the marketplace. Likewise ERP adoption is more commonplace, in large part thanks to a diversified and more accessible offering across the market.
With a typical mid-sized M2 site including ERP integration taking five months to deliver, and support for M1 officially ending at the end of June 2020, now is a good time to start the process of migrating to M2.
The M2 platform has evolved to meet the demands of merchants, including a greater ability to cope with more complex requirements and integrations. It is based on a new framework and is a completely different platform to M1. It also offers improved performance and scalability better suited for multichannel selling environments.
As well as this, Magento 1’s 6-step checkout has been drastically improved with the introduction of M2’s 2-step and guest checkout. Plus, PayPal Express Checkout comes with Magento 2 out of the box. Ecommerce site managers also benefit from an improved, touch-screen and user-friendly admin panel that offers key metrics in a dynamic new dashboard with a modern interface - perfect for monitoring day-to-day business activity. It’s also easy to navigate (irrespective of device) to make finding the information you need quick and easy. All this helps you manage your store better than ever.
This trend of more complex, robust M2 builds that integrate with even more data, third party, web and cloud integrations means non-specialist agencies, who previously delivered the occasional site on M1, cannot offer M2 sites due to a lack of experience and capability.
Clients with higher online volumes understand that M2 is a vastly improved platform, is faster, and more secure as it’s easier to update with regularly released versions and patches. It can also support bespoke development and third party integration to improve their business processes. For these reasons, M2 is a great opportunity to enhance your offering and increase revenue.
There is continued growth in M2 as Adobe look to integrate more of their own expertise and platforms, keeping Magento an exciting and relevant prospect for SMEs and particularly enterprise organisations.
The adoption of PWAs for Magento's front end will further widen this divide as larger businesses seek to add app-like features to their sites with a new front end.
Our experience of migrating Magento 1 sites has given us the following insights:
With all this insight, it’s worth remembering that as Magento 2 is a different platform from Magento 1, the migration from one to another should be considered as a rebuild. Therefore the more edited code, modules and integrations your original store has will influence the work required for your M2 build
Migration to Shopify
When considering whether to migrate from Magento 1 to Magento 2, it’s also important to consider whether M2 with all it’s new features is the right platform for you. In general, we are finding businesses turning over less than £1m online are not willing to invest in replatforming to M2, with budgets starting at £20K for an off the shelf theme. For this scenario we find a sub £10K budget for a theme based Shopify site is more appealing.
Indeed, in a recent survey we undertook of over 200 M1 sites, roughly 40% stated they would not be moving to M2.
These M1 sites with their ‘conventional’ customer journeys and less complex integration requirements are tending to migrate towards Shopify, which as a SAAS platform, offers a more streamlined design & build process. Also because the platform is often based on cost per transaction, this favours sites with smaller sales volumes.
Next steps
When you approach an agency to undertake your Magento 1 migration, you will need to supply the following information:
We've put together a handy guide on providing this information.
The answers to these questions should enable the agency to recommend the right platform for you.
No matter which platform you identify to be the most suitable to migrate to, the take home message is that after June 2020 (when support ceases) you’ll have no option but to move from Magento 1 to keep your store safe and secure. No further updates or features will be released by Magento, leaving your business and customers more exposed. Moreover, the opportunity to migrate can also be seen as an exciting opportunity to improve the digital offering of your business.
For a bespoke estimate for migrating your ecommerce website to Magento 2 or Shopify get in touch with us.