SEO can sometimes be a complicated and technical process. However, if best practice foundations are not laid, you could find your website doesn’t perform as well as it should.
Search engines such as Google, often alter the rules as to what ranks as good and bad practice, so it helps to stay well-informed. Google recently removed sponsored ads from the right-hand column and added a 4th advertising space at the top of the SERP (Search Engine Results Page). This will push organic (non-paid) positions further down the page. So, take a look at the fundamentals of website SEO, which we’ve outlined below…
1. Keyword research
Keyword research is based on search volume and levels of competition. Researching your industry’s main keywords enables you to target phrases and words with SEO. Website content, blogs and Meta data all need to contain your business keywords. But remember with keywords, less is often more. Stuffing your content can have a negative effect on your ranking.
Every page on your website needs to be unique. Meta sits behind the scenes so it can often be overlooked, but creating titles and informative descriptions with the correct character count and wording will have a positive effect on your website rankings and click-throughs.