Yorkshire Pudding Pie
A tasty cost effective ecommerce solution built on a Shopify platform.
Shopify is a fantastic platform for a fast launch and ease of use. And while it’s certainly easy to operate for a site administrator, that doesn’t mean that the functionality that supports the site has to be simple. Sometimes, integrating Shopify into your business can be complex and it's good to know as a Nottingham based expert ecommerce agency with a team of Shopify certified developers, we have the experience to deliver custom app development when it's needed.
Shopify offers the perfect balance as an ecommerce platform that’s rich in features whilst being significantly more cost effective than other platforms to develop.
The strength of the platform is its high quality themes, which can deliver the styling of your site, simply updated to reflect your branding and content. For smaller businesses with a ‘conventional' customer journey i.e find a product by category and filter by an attribute, then checkout with an option to cross or upsell - it is ideal.
Furthermore, Shopify host and support your ecommerce website as part of your monthly fee, so you can forget about downtime and server maintenance.
While Shopify does come with a lot of in-built features, there are often bespoke requirements that you'd like for your site and these will need a tailored solution. Shopify apps are often a good solution but may only get you 90% of exactly what your business needs.
We can offer theme customisation to make your site do exactly what you and your customers want it to do. By working within the theme code rather than an external app we keep the site running fast.
Bespoke theming for Yorkshire Pudding Pie
Using customisation, Yorkshire Pudding Pie allows the customer to pick and mix and add the pies they want to the basket from a single page. This customisation is done within the theme and gives Yorkshire Pudding Pie options within the admin area, so they can edit the text and requirements easily.
A common requirement for retailers using the platform is the need to bundle products together. Bundles are often something that different businesses will want to handle differently. You might need to track the individual product's stock, you might not. You might want to offer a discount for the bundle and so on. By working with you to establish exactly those requirements, we can make the site do exactly what you need it to and pass the right data through to your warehouse or ERP system.
Personalising products adds a uniqueness to your offering, and enabling the customer to add messages to be engraved, or upload photos to be added, or select from a variety of colours and materials helps set you apart from your competitors. Again, we make sure it's simple for your customers, and easy for you to manage so you don't have to keep coming back to us to add new options, change settings or change the text.
We are certified through Shopify's Partner Academy for their core platform overview and for App Development. This means we have a deep understanding of best practice for theme development, public and private app development and user experience. With this knowledge, we are able to get the most from Shopify's tools and resources to offer you the best solutions, as quickly as possible.
Sometimes your requirements might be beyond what can be done with the theme code, and In this instance we might need to use an external app to add the functionality you're after.
This external app could talk to other systems and provide information back to Shopify, or do almost anything you require to help your business run digitally. Additionally, we can create custom apps to make your life a little easier too. For example, Yorkshire Pudding Pie required a system that would collate all of the orders into a single baking list each morning. Ordinarily, Shopify can't do this from the admin area so we created a custom app that sits in the admin where they see the latest orders, and prints a single sheet of all of the pies required for that day.
If you're already running a Shopify store why not take advantage of our optimisation review service and see how we can improve your page load times? While third party apps are fantastic at extending Shopify's functionality, they're not often optimised for performance. We can review them and determine if any could be replicated within the theme code itself which would be much faster to load. We'll also review a host of other factors that could be slowing your site down, from image sizes and animations to more involved asset loading techniques.
Get in touch with us to see how we can speed your site up.
If you're selling at more of an enterprise class, then Shopify Plus might be better suited to you. This gives you access to a range of advanced capabilities; such as features to help internationalise your sites, get your brand more firmly re-enforced with a customisable checkout, and a means to sell to your wholesalers. It also gives you some lovely quality of life features to be able to schedule pricing changes, product releases and site-wide content changes during events and sales, and create triggers and actions to automate tasks to suit your way of working and your ERP.
Get in touch with us and discover how Shopify can work for your business.
Shopify Basic costs $29 per month. Standard Shopify costs $79 per month and their advanced service is $299 per month. This includes monthly hosting of your online store too.
Shopify offers it's own payment gateway as well as Paypal. Perfect if you don't already have a payment gateway set up. If you'd prefer to use your own payment gateway, Shopify integrates with many external providers such as Sagepay, Worldpay First Data and many more.
On Shopify Basic, using Shopify's payment gateway will cost you 2.2% + 20p per transaction. Using your own payment gateway will cost you 2% of the transaction fee.
Shopify offers basic import and export functionality via CSV. Whilst importing and updating product data is possible via CSV, we'd recommend using a verified Shopify app that allows you to import additional fields such as product attributes etc.
Shopify offers 100s of out of the box themes to choose from. Whilst your chosen theme may offer everything you need it to do, you may find it requires some customisation as well. If you need to make changes in a theme that cannot me made within the theme settings, Shopify allows you to fully customise theme template and CSS files to truly make a theme your own.
As Shopify is a Software as a Service (SAAS) provider, they will host and maintain your online store (included in your monthly fee). It's not possible to host a Shopify website on your own server.
As Shopify host your online store, they are also responsible for maintaining your site and ensuring it is kept up-to-date. This is included in the monthly Shopify fee, and it relieves site owners of the burden of having to keep websites constantly up to date.
Both popular email marketing platforms have direct integrations with Shopify through their own app. Both will use Shopify's own list of customers who have signed up for marketing emails so you don't even need to have this in place for launch - you'll still be recording those sign ups. This also means that it doesn't matter where they sign up - whether it's from a direct call to action, or from ticking the sign up box in the checkout - they'll all be captured and synced to whichever provider you prefer.
Trading in multiple currencies is possible with Shopify only if you use Shopify Payments as your payment provider. If you want to apply custom rounding rules (for example if you'd like your converted prices to always end with .99), then this feature is only available with Shopify Plus. Otherwise you'll need to make do with the price as per the exchange rate at the time of purchase.
You'll also need to enable a currency selector on your theme. Most themes don't include this, so this would likely require development work to achieve.
You can easily integrate your Shopify store to link with your Merchant Centre account. All you need to do is install the Google Shopping app on your store to link your product catalogue to your Google Shopping feed.
Absolutely. You can add the Facebook Pixel code (generated from your Facebook account) to your Shopify store under the preferences section in your Shopify account.
If you find the theme you have chosen for your store doesn't do everything you want it to, Shopify gives you access to the theme's template and stylesheet files so you can customise it how you wish.
If your current ecommerce platform can provide you with CSV exports of product data and customer data, then you're off to a good start! To migrate your data, you'll need to amend the format of your old data files into the CSV format accepted by Shopify. If the data from your old platform follows a logical structure, then this will make the process a lot smoother.
Shopify allows you to import and export data via CSV, where additional apps can extend the capabilities of Shopify's import / export functions.
Standard Shopify offers a host of great features which most businesses will find more than adequate. However, if you need to take your store to the next level, Shopify Plus may be the way forward. In addition to the great features you get with Shopify, Shopify Plus also offers:
