Web design

Forward thinking, cutting-edge web design with Absolute. We combine creative and technical solutions to produce websites that make a real impact.

Great web design isn’t just about making your brand look good but how your customers and clients experience your brand. How your website functions is key and the site needs to be presented and accessed in a clear, intuitive way, so that visitors can easily navigate and find their end result with ease. We follow a strict design process to ensure that we always create a website specifically to meet your brief.

Every business is different so we combine existing web solutions with new software developed in-house to ensure your specific needs are addressed. We’ve honed our website design skills on big brands like Brompton Bikes and Today’s Cyclist, and know all the best ways to grab attention, maximise dwell time, convert clicks and build loyalty. So whether it’s a B2B, B2C or an ecommerce website, our aim is to always make an engaging, dynamic site that presents your business to maximum effect.

Briefing

Briefing

Everything starts with the brief, which is where we get to know what makes your business tick; identifying your needs and understanding your market. This information helps us make decisions about the most appropriate platform on which to develop your website and what elements, from design to copy, you’ll need. Getting this bit right makes the next stage flow much easier.

Develop ideas

Develop ideas

Taking the brief, we’ll draw up a sitemap of the proposed website so that we can see how each page relates to each other and then we’ll plan wireframes of each specific page to plot the user experience. It’s here we make changes and refinements, effectively prototyping your website before a line of code is even written.

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Design and art direction

Design and art direction

We develop different creative concepts, refining ideas, paying close attention to your brand, functionality, content and navigation. Finally, we define the look and feel that you’re after and work closely with our web development team to join it with the backend, ensuring the HTML and CSS deliver the same vision our design team has created.

Frontend development

Frontend development

Our frontend developers ensure your website backend functionality works seamlessly with the frontend design. They bring your user journey to life, using the latest technologies including HTML5, CSS3 and AngularJS. 

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Development

Development

Our developers create powerfully engineered backends that fit seamlessly with beautiful frontend design. We build our own modules,  as well as working with existing ones, create unique APIs and work across a wide number of developer platforms to produce a unique site tailored to the specific needs of your business. 

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Content

Content

With the foundations laid we then populate the website with content, either created by ourselves or supplied by you. This can include keyword rich copy as well as videos and graphics. SEO copy will ensure your site is picked up by Google and reaches your customer demographic.

Testing

Testing

Every website we create goes through a rigorous testing phase to identify any possible weaknesses and ensure functionality is how it should be. Tweaks and changes are made until everything is working as it should do.

Search Engine Optimisation

Search Engine Optimisation

SEO includes many different facets of a website and not simply the keywords you feature. Everything from site structure to image title tags can have an influence on your search ranking. Our digital experts will audit your website before making it live in order to see that everything that can be done to boost your SEO is in place. We’ll also ensure that we action 301 redirects from your old website so that the new one inherits the existing page ranks.

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Going live and beyond

Going live and beyond

We develop all our websites on a closed staging server, only going live when we’re happy everything is good to go. Once the website is out there in the real world we’ll closely monitor functionality and performance. What we see will tell us how we can improve your website through design, content or SEO.