On 8th May we held a workshop looking at how to Plan a Successful Website. It was all about how a brilliant website begins on the drawing board as you figure out how each page looks and how all those pages work together.
In terms of design the main focus at this stage of a website’s evolution is on usability, how your clients and customers interact with, and navigate around, your website. This is sometimes referred to as the customer journey, and also applies to physical experiences such as navigating a shop or a conference.
The odd thing about usability is that, when it’s done well, your users will probably not even notice. If they go to your website, quickly find what they’re looking for and buy it with the minimum amount of fuss, it’s a job well done. It’s only when they can’t find what they want or are frustrated by an over complicated checkout process that they may abandon their purchase, never to return.
Good usability and an intuitive customer journey produce more positive outcomes, whether that’s sales or conversions, which translate into more return visits and recommendations, they in turn translate into increased sales and customer loyalty.
Our User Experience professional Christina Fowler led the first part of the workshop, explaining how we approach each new website by mapping out all the content before any development or design work is begun. This provides a template for our team to work with and provides us with a lot of great insights into how people will interact with a website.
Head of Development, Liam Wiltshire, took up the second part of the workshop, looking at how bad, counter-intuitive design can leave users confused and frustrated. He also explained how we thoroughly test each website to ensure they work as they should do, as well as giving some critical tips on how to avoid the most common mistakes.
Many thanks to everyone that turned up, and please keep a look out for other great events and workshops that we have planned later in the year.