The bar's just been raised.
A brand refresh and roll-out for a dynamic gym equipment retailer.
Following a full review of their market position, Again Faster were in the process of repositioning themselves by investing in the large scale production of new, own brand equipment and embarking on an aggressive, multi-territory marketing campaign. This necessitated a branding update to reflect and support the changes.
Having presented a number of options for review for the logotype, a final direction was agreed. This concept was then developed further to consider the impact when applied across the various requirements for use; from clothing, stationery and digital application, right through to on-product reproduction, where the brand needed to work in cast iron.