Embody (Brands) Limited

Services used

www.berlei.com, www.gossard.com, www.aristoc.com, www.prettypolly.co.uk

Key Results

20%

increase in group sales

increase in new orders

25%

increase in new customers

Giving Embody the power to go from strength to strength.

Aristoc, Berlei, Pretty Polly, Gossard and Chipmunks are all well established brands in their own right, but each have a different story to tell.

Having successfully launched three multi-lingual & currency M2 sites for Embody's Austrian sister company, The Huber Group, Absolute were asked to use our technical expertise and strategic capability to design & build their UK brand sites: Aristoc, Berlei, Pretty Polly, Gossard and Chipmunks.

We undertook a comprehensive UI planning phase for each site and then translated these into individual designs concepts for each ‘storefront’’ inline with their brand guidelines - all managed within a single M2 instance.

In order to deliver economies of scale and to help with the Admin of the sites across their marketing teams, we set about creating a uniform navigation structure, supplemented by a series of widgets, that we designed to enable each site Admin to customise their navigation as required. In addition, all the sites needed to integrate with a Product Information Management (PIM) system in terms of populating content.

The Challenge

Before our solution, the different buying journeys across the brands meant that the incumbent Product Information Management system didn’t allow for a unified and seamless distribution of site content.

The flexibility that M2 offers, allowed all content areas to be standardised whilst still showcasing the strength of each brand as they continue to dominate the marketplace.

In addition to streamlining site population for all the Magento storefronts, building upon the successful integration into the existing PIM we had developed for Aristoc, we were also able to standardise the distribution of their products, allowing for greater productivity within the group’s central warehouse.

As an Adobe Bronze Solution Partner, we have expertise in delivering Magento design & build projects for our ecommerce clients such as Embody (Brands) Limited. For a no obligation, highly accurate estimate and timeline for a new Magento 2 ecommerce site, please get in touch with us.

Testimonials

Our clients trust us

Traffic and orders have increased and we have less issues due to out-of-date stock information. The admin has much more functionality than M1 and is easier to use.

“Absolute have delivered my new site above expectation in a very difficult period due to the pandemic. My account manager has been exceptional, with immediate responses to any queries and regular updates without being prompted. Also, a mention to the Devs who have also been amazing. I am delighted with the final result and would not hesitate to recommend the team at Absolute Design or use them again in the future.”
Director, Rugstore NE

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