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Magento - Business Solution Partner Adobe Solution Partner

Absolute worked with Fired Earth to deliver a programme of UX improvements.

The Challenge

Fired Earth successfully launched their Magento 2 Commerce website with Absolute in 2018. Since the launch of the site, their product range has grown exponentially and this combined with new business requirements, meant it was a good time to improve the site's user experience. 

What we did

Initially undertaking a conversion rate optimisation (CRO) audit, we audited the sites key pages -  homepage, main navigation, product list page and filters.

We introduced a more compact header to better utilise space, and an integrated on-page search which allows users to browse visual search results without having to navigate to separate result pages.

Improved page headers grab the users attention; they now have provision for video backgrounds in order to increase the impact of range pages.

To further enhance the mobile experience, we moved from an on-page component to a mobile-first slide-out filters panel. This means users can now easily navigate through filters whilst precious screen real estate is utilised effectively. This also creates a more device agnostic, consistent mobile and desktop experience.

Additionally, the mega menu we built for Fired Earth now provides a full-width solution with quick access to all areas of the website.  This includes embedded colour swatches and imagery detailing the latest ranges.

To see how Absolute can improve your Magento 2 conversion rates and receive a free UX audit, get in touch

Find out more about our work for Fired Earth

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