Magento and DirectSmile integration for personalised gift shop
Redefining the GiftPup brand, creating a unique user experience and integrating Magento with enterprise web-to-print personalisation software and multiple supplier workflows.
3P Direct Ltd were already well established in the online print and packaging industry, supplying a wide range of B2B sectors. Their expertise in print related products provided a unique insight into the B2C market in relation to launching a new personalised gift website - GiftPup.com.
3P’s original sites had been built by another Magento agency, but following a tender process, they chose Absolute to make their printing http://www.ukprintprice.com/ and packing sites http://www.ukpackaging.com/ responsive and to upgrade the version of magento, whilst improving speed and security.
The existing GiftPup site was also built using Magento, but as demand grew, it became apparent that a more engaging user experience and improved web-to-print functionality would significantly add value to their offering.