The leading Apple Premium Reseller needed a more robust site to handle their high-levels of traffic.
KRCS is a premium reseller of Apple products and accessories. They first came to us in 2013 requiring an ecommerce website with aspects of bespoke functionality. To keep the project cost-effective we used an existing Magento 1.7 theme, which we then customised so that it met Apple guidelines.
As the KRCS site grew using version 1 of Magento it started to experience high levels of traffic. At peak times such as Black Friday it became apparent that the website needed to move forward in development to accommodate the increase in volume of traffic. With increased speed, performance and heightened user experience available from Magento 2, an upgrade to Magento 2 presented the best solution for KRCS.
Magento 2 has brought with it many popular extensions from Magento 1.9 and integrated them into the platform. The most popular extension – the two-step checkout – is now available to KRCS customers. The quick and easy checkout is much more convenient than its predecessor and improves user experience tremendously.
As well as a two-page checkout, KRCS is benefitting from an AJAX cart that allows customers to add a product to their cart whilst staying on the product catalogue page, instead of sending them through to the cart page before they’ve finished shopping. Also, once KRCS’ customers go to checkout, they can now see images of the products they’re set to buy.
Keen to improve user experience as much as possible, we recommended Sphinx Search Ultimate extension for KRCS, which enables auto correction of typing errors when customers are searching for products. The extension also allows for long tail searching, which recognises hyphens and slashes in text, so heightens the search capacity.
KRCS will also benefit from the extension Mirasvit Advanced SEO Suite, allowing them to automate their SEO settings, optimising specific categories and product groups, which will greatly improve the performance of their site in search engines.
Magento 2 has a much improved admin system allowing the client to manage their inventory with much more ease and efficiency.
Finally, due to the high levels of traffic KRCS were experiencing, we moved their original site from a shared server onto a dedicated Magento server running PHP 7, which further enhances the speed of their website.